Wednesday, 9 May 2012

Spot Cleaning Company - Advertisement

So my group consisted of Monique and Jesse and we got the 'Spot Cleaning Company'. We established that our groups was skilled in drawing and so went for that medium but because we wanted the text and logo to be more perfected with a specific font, we scanned it in and edited it on Photoshop later on. We wanted our logo to look clean and welcoming to appeal to our audience so we used a cool blue colour and sparkles to emphasize the cleanliness. We also wanted to look strong and powerful in defying dirt and that's why we chose a demonic looking vacuum cleaner as our counterpoint. We show this fierce machine sucking up all that is unholy including our literal 'dust bunnies' for a comic effect. It also comes with a couple of carpet cleaning products as well to emphasize that particular mode of cleaning. We were originally going to use red and black for the demonic vacuum cleaner but then decided this would juxtapose the logo too much and so decided to leave the drawing black and white, but just colour in the dust bunnies to balance out the colour. This way the logo stands out more, as it should and your eyes aren't completely confused as to what to look at. Our slogan; 'Devouring your Dirt' also ties in with the vacuum cleaner and how it's devouring the carpet to leave it brilliant and clean. 
By Jesse, Monique and Chelsea :)

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