Our intention with the advertisement was to
continue with our initial theme that we used for the poster. Our company is
Spot Cleaning Company. Because our target audience is so
broad we wanted to create an advertisement that is interesting and expresses a sense
of humour. We decided that the best way to advertise our company was through
stop motion. By discussions and conceptualizing we developed an advertisement
that incorporated a short story, our company name and also our slogan.
The story was intended to show what the
actual job involved but also to play on the slogan “devouring your dirt”. By
doing this we are effectively advertising our company whilst holding the
audience’s attention. In taking a creative approach our intention was to make
our company memorable and also more interesting. The use of the slogan, the
story and the music builds on this intention. We feel that the idea of a vacuum
cleaner “devouring” dirt combined with the use of tension building music works
well together and ties in effectively with our slogan.
By Jesse, Monique and Chelsea :)
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